rTMS Return on Investment: A Planning Framework for Psychiatry Clinics
rTMS needs significant capital, so planning the return carefully helps you price sensibly and set realistic targets. This framework uses illustrative numbers; replace them with your own.
Step 1: Equipment and setup cost
- Stimulator: MS-50 ₹20.40 lakh or MS-100 ₹22.40 lakh (incl. GST).
- Chair, UPS and room work: add your estimate.
- Training: included in installation.
Step 2: Running costs per month
- Technician salary (share of time).
- Electricity and consumables (earplugs, cleaning).
- AMC after warranty.
- Marketing and referral activities.
Step 3: Capacity
- Standard 10 Hz session: about 37 minutes of stimulation plus setup.
- iTBS session: about 3 minutes of stimulation plus setup.
With iTBS, one machine can treat many more patients per day. See Theta Burst explained.
Step 4: Revenue model
Most clinics price rTMS as a course package (for example, a set number of sessions over several weeks). Monthly revenue is:
Courses per month × course price
Worked example (illustrative only)
| Assumption | Value |
|---|---|
| Equipment + setup | ₹22 lakh |
| Monthly running cost | ₹60,000 |
| Courses per month | 6 |
| Course price | ₹60,000 |
Monthly revenue = 6 × ₹60,000 = ₹3.6 lakh. Monthly surplus = ₹3.6 lakh − ₹0.6 lakh = ₹3 lakh. Simple payback ≈ ₹22 lakh ÷ ₹3 lakh ≈ 7–8 months.
These figures are examples, not market rates. Your course price, uptake and costs will differ.
Step 5: Reduce risk
- Start with a conservative patient estimate.
- Build referral relationships before launch.
- Offer EMI to patients if appropriate.
- Track outcomes and share them with referrers.
- Use the machine for research or teaching if you are an academic centre.
Next steps
See starting an rTMS clinic and the rTMS price guide, or talk to us about EMI options.
MS-50 rTMS Machine
Indigenous rTMS with Theta Burst, 0.5–50 pps and dual coil support. ₹19 lakh – ₹24 lakh
Frequently Asked Questions
How many patients do I need to break even?
It depends on your course price and costs — use the framework here with your own numbers.
Does Theta Burst improve ROI?
It increases capacity, which helps if demand exists.
Are there financing options?
Flexible EMI options can be arranged subject to terms.
This article is for general information for healthcare buyers and professionals and is not medical advice. Clinical decisions should be made by qualified practitioners.
